Outreach, Dissemination and Scaling

A bottom-up approach where smallholder farmers are engaged from the start to determine key production constraints and co-create sustainable solutions.

60+
Years Evolution
3
Core Pillars
7
Key Approaches
Farmers working in field

Our Mission

Co-creating innovations that are suitable, cost-effective, and adaptable to existing farming systems

Evolution of Innovation Delivery

From top-down technology transfer to participatory co-innovation

1960s

Technology Transfer

Top-Down

Researchers promote innovations through extension staff to farmers

Not sustainable, low adoption rates

1970s

Farming Systems

Systematic

Integrated approach considering entire farming system

Limited stakeholder involvement

1990s

Pluralism

Multi-Actor

Recognition of multiple stakeholders influencing innovation

Coordination challenges

2020s

Co-Innovation (ODS)

Bottom-Up

Public-private partnerships with farmer-centered design

Current best practice

Why Outreach,
Dissemination and Scaling?

A lot has changed since "technology transfer" was coined in the 1960s

The Problem with "Technology Transfer"

Technology transfer represents awhere researchers promote innovations through extension staff and farmers are expected to take up technologies. This approach has proven top-down approach with low adoption rates not sustainable.

The ODS Solution

ODS represents a bottom-up approach where smallholder farmers are engaged right from the start to determine key production constraints. We move upward with selection of best-bet innovations through farmer sensitization, creating demand-driven sustainable solutions.

"Innovations that are suitable for communities, cost-effective, and adaptable are easy to integrate with existing farming systems. By starting with outreach and sensitization, we create demand for our services, share knowledge to encourage practice, and develop scaling approaches with strategic partners."

The ODS Continuum

A systematic continuum getting innovations from research to target groups through strategic partners

Research

Innovation development

Outreach

Awareness & demand

Dissemination

Knowledge sharing

Scaling

Partner amplification

The Three Pillars of ODS

Interconnected strategies driving sustainable transformation

Creating Awareness

Outreach

Reaching out and sensitizing communities about innovations and technologies. Creating demand for sustainable solutions through farmer engagement.

Key Activities:
  • Community sensitization
  • Demand generation
  • Innovation awareness
  • Stakeholder mobilization

Sharing Knowledge

Dissemination

Sharing knowledge and encouraging practice through proven innovations. Building capacity across value chains for sustainable adoption.

Key Activities:
  • Knowledge transfer
  • Hands-on training
  • Practice encouragement
  • Capacity building

Amplifying Impact

Scaling

Developing scaling approaches with partners for innovations with wider demand and value. Creating sustainable pathways for large-scale adoption.

Key Activities:
  • Partnership development
  • Wide-scale implementation
  • Impact amplification
  • Sustainability focus

Factors Underpinning Success

Four foundational elements ensuring effective innovation delivery

Cataloguing & Packaging

Taking stock of available innovations and bundling technologies to bring more value to farmers engaged in various value chains.

Example:

Livestock-crop integration and integrated vegetable push-pull systems

Participatory Approaches

Farmer-driven development using participatory methods. Engagement of stakeholders along value chains enhances dissemination and adoption.

Example:

Multi-stakeholder platforms for joint innovation development

Feedback Loop

Adaptive research with joint monitoring and evaluation. Continuous learning and improvement through stakeholder feedback.

Example:

Iterative refinement based on field experience and farmer input

Value Propositions

Clear economic gains for all stakeholders. Development of bankable innovations enhances commercialization and green job creation.

Example:

Incubation programs for youth and women entrepreneurs

Flagship Scaling Strategies

Thought leadership initiatives addressing critical niches with innovative delivery models

Urban waste management
1
Urban Waste Management Revolution

Waste to Cash

Challenge

African cities face serious public health challenges from poor waste management, including malaria and disease outbreaks.

Solution

Novel low-cost technology for recycling organic waste into nutrient-rich, disease-suppressing insect-frass organic fertilizers using black soldier fly (BSF) larvae.

Impact:
  • Managing urban waste challenges
  • Producing organic fertilizer addressing soil degradation
  • Creating low-cost, high-quality protein for animal feed
Learn about implementation pathway
Public-Private Partnership
2
Public-Private Partnership Model

Royalty to Loyalty (PPP)

Challenge

Traditional royalty models require constant monitoring and supervision, often creating trust challenges between research institutions and private sector.

Solution

Trust-based partnership where private sector contributes to development of innovations they deem bankable, ensuring continuous research and supply of relevant technologies.

Impact:
  • Win-win partnerships built on trust
  • Uninterrupted research funding
  • Continuous innovation pipeline
Learn about implementation pathway
Capacity Building Partnership
3
Capacity Building Partnership

Corporate Social Responsibility

Challenge

Many businesses seek social corporate responsibility opportunities with lasting societal impact, while Africa faces critical human capital development needs.

Solution

Collaboration between icipe and private sector to jointly develop capacity of underprivileged young scientists, strengthening sustainable human capital development.

Impact:
  • Training young African scientists
  • Emphasis on underprivileged groups
  • Sustainable human capital development
Learn about implementation pathway

Innovation Dissemination Ladder

A systematic progression from research to widespread impact

1

Awareness

Outreach and sensitization

2

Knowledge Transfer

Training and capacity building

3

Farmer Practice

Integration into farming systems

4

Commercial Viability

Business models and income generation

5

Scaling & Impact

Widespread adoption through partner networks

Addressing the Gaps

Critical needs for strengthening ODS capacity and effectiveness

Human Resources

Communication Officer

Drive effective communication across ODS initiatives

Digital/Audiovisual Officer

Digital media and social content creation

Postdoctoral Researchers

Handle adaptive research activities

Structural Needs

ODS Staff Coordination

Project-based staff reporting to Head of ODS

Cross-Program Service

ODS as service provider across TRPs

Continuous Training

Refresher courses on new innovations for ODS team

Ensuring Consistency

All project-based ODS staff should align with the agreed icipe way of implementing ODS, with ODS time covered by different projects. This ensures consistent and effective delivery across all Thematic Research Programs (TRPs).